On-page SEO refers to the optimization of elements within your website to improve search engine rankings. This includes keyword usage, meta titles, descriptions, URL structure, internal linking, content quality, and mobile-friendliness. It ensures your site is relevant, crawlable, and user-friendly. In contrast, off-page SEO focuses on actions taken outside your website to boost its authority and trust. This primarily involves backlink building, social media signals, influencer outreach, and brand mentions. Off-page SEO helps search engines recognize your site as reputable and valuable. Both strategies are essential—on-page SEO ensures your content is optimized for search engines, while off-page SEO builds your site’s reputation and authority, increasing its chances of ranking higher in search results.

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