Miss Busty Bikini World
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Archaeologist James Mellaart described the earliest bikini-like costume in Çatalhöyük, Anatolia in the Chalcolithic era (around 5600 BC), where a mother goddess is depicted astride two leopards wearing a costume somewhat like a bikini.[8][26] The two-piece swimsuit can be traced back to the Greco-Roman world, where bikini-like garments worn by women athletes are depicted on urns and paintings dating back to 1400 BC.[27]
Soon after, Louis Réard created a competing two-piece swimsuit design, which he called the bikini.[56] He noticed that women at the beach rolled up the edges of their swimsuit bottoms and tops to improve their tan.[3] On 5 July, Réard introduced his design at a swimsuit review held at a popular Paris public pool, Piscine Molitor, four days after the first test of a US nuclear weapon at the Bikini Atoll. The newspapers were full of news about it and Réard hoped for the same with his design.[4][57] Réard's bikini undercut Heim's atome in its brevity. His design consisted of two side-by-side triangles of fabric forming a bra, and two front-and-back triangular pieces of fabric covering the mons pubis and the buttocks, respectively, connected by string. When he was unable to find a fashion model willing to showcase his revealing design,[58] Réard hired Micheline Bernardini, an 18-year old nude dancer from the Casino de Paris.[59] He announced that his swimsuit, was \"smaller than the world's smallest bathing suit\".[60][61] Réard said that \"like the [atom] bomb, the bikini is small and devastating\".[62] Fashion writer Diana Vreeland described the bikini as the \"atom bomb of fashion\".[62] Bernardini received 50,000 fan letters, many of them from men.[10][38]
Despite the garment's initial success in France, women worldwide continued to wear traditional one-piece swimsuits. When his sales stalled, Réard went back to designing and selling orthodox knickers.[67] In 1950, American swimsuit mogul Fred Cole,[38] owner of mass market swimwear firm Cole of California, told Time that he had \"little but scorn for France's famed Bikinis.\"[68] Réard himself would later describe it as a \"two-piece bathing suit which reveals everything about a girl except for her mother's maiden name.\"[69] Fashion magazine Modern Girl Magazine in 1957 stated that \"it is hardly necessary to waste words over the so-called bikini since it is inconceivable that any girl with tact and decency would ever wear such a thing\".[9][38]
In 1951, Eric Morley organized the Festival Bikini Contest, a beauty contest and swimwear advertising opportunity at that year's Festival of Britain. The press, welcoming the spectacle, referred to it as Miss World,[70][71] a name Morley registered as a trademark.[72] The winner was Kiki Håkansson of Sweden, who was crowned in a bikini. After the crowning, Håkansson was condemned by Pope Pius XII,[5][73][74] while Spain and Ireland threatened to withdraw from the pageant.[75] In 1952, bikinis were banned from the pageant and replaced by evening gowns.[76][77] As a result of the controversy, the bikini was explicitly banned from many other beauty pageants worldwide.[78][79] Although some regarded the bikini and beauty contests as bringing freedom to women, they were opposed by some feminists[5][80] as well as religious and cultural groups who objected to the degree of exposure of the female body.
Raquel Welch's fur bikini in One Million Years B.C. (1966) gave the world the most iconic bikini shot of all time and the poster image became an iconic moment in cinema history.[109] Her deer skin bikini in One Million Years B.C., advertised as \"mankind's first bikini\",[110] (1966) was later described as a \"definitive look of the 1960s\".[111] Her role wearing the leather bikini made Welch a fashion icon[9] and the photo of her in the bikini became a best-selling pinup poster.[111]
According to Beth Dincuff Charleston, research associate at the Costume Institute of the Metropolitan Museum of Art, \"The bikini represents a social leap involving body consciousness, moral concerns, and sexual attitudes.\"[38] By the early 2000s, bikinis had become a $811 million business annually, according to the NPD Group, a consumer and retail information company,[115] and had boosted spin-off services like bikini waxing and the sun tanning industries.[7] The first bikini museum in the world is being built in Bad Rappenau in Germany.[119] The development of swimwear from 1880 to the present is presented on 2,000 square metres of exhibition space.[120]
By the end of the first decade of the 21st century, the Chinese bikini industry became a serious international threat for the Brazilian bikini industry.[138] Huludao, Liaoning, China set the world record for the largest bikini parade in 2012, with 1,085 participants and a photo shoot involving 3,090 women.[139][140] \"Beijing Bikini\" refers to the Chinese urban practice of men rolling up their shirts to expose their midriff to cool off in public in the summer.[141] In Japan, wearing a bikini is common on the beach and at baths or pools. But, according to a 2013 study, 94% women are not body confident enough to wear a bikini in public without resorting to sarongs, zip-up sweatshirts, T-shirts, or shorts.[142] Japanese women also often wear a \"facekini\" to protect their face from sunburns.[143]
In a single fashion show in 1985, there were two-piece suits with cropped tank tops instead of the usual skimpy bandeaux, suits that resembled bikinis from the front and one-pieces from the back, suspender straps, ruffles, and deep navel-baring cutouts.[152] Metal and stone jewelry pieces are now often used to dress up look and style according to tastes. To meet the fast pace of demands, some manufacturers now offer made-to-order bikinis ready in as few as seven minutes.[153] The world's most expensive bikini was designed in February 2006 by Susan Rosen; containing 150 carats (30 g) of diamond, it was valued at 20 million.[154]
In 1950, American swimsuit mogul Fred Cole, owner of Cole of California, told Time that bikinis were designed for \"diminutive Gallic women\", as because \"French girls have short legs... swimsuits have to be hiked up at the sides to make their legs look longer.\"[38] In 1961, The New York Times reported the opinion that the bikini is permissible for people who are not \"too fat or too thin\".[230] In the 1960s etiquette writer Emily Post decreed that \"[A bikini] is for perfect figures only, and for the very young.\"[231] In The Bikini Book by Kelly Killoren Bensimon, swimwear designer Norma Kamali says, \"Anyone with a tummy\" should not wear a bikini.[231] Since then, a number of bikini designers including Malia Mills have encouraged women of all ages and body types to take up the style.[232] The 1970s saw the rise of the lean ideal of female body and figures like Cheryl Tiegs. Her figure remained in vogue in the 21st century.[233]
In 1993, Suzy Menkes, then Fashion Editor of the International Herald Tribune, suggested that women had begun to \"revolt\" against the \"body ideal\" and bikini \"exposure.\" She wrote, \"Significantly, on the beaches as on the streets, some of the youngest and prettiest women (who were once the only ones who dared to bare) seem to have decided that exposure is over.\"[97] Nevertheless, professional beach volleyball player Gabrielle Reece, who competes in a bikini, claims that \"confidence\" alone can make a bikini sexy.[231] One survey commissioned by Diet Chef, a UK home delivery service, reported by The Today Show and ridiculed by More magazine, showed that women should stop wearing bikinis by the age of 47.[240][241] 59ce067264
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